Observe, Think, ActStrategic Leadership in the Age of AI

Every organisation runs the same loop: it observes reality, reasons about what it sees, and acts on that reasoning. This is a book about why that loop breaks — and how to build one that doesn’t. It draws on two hundred deeply sourced cases of organisational success and failure, scored across five modalities and the three phases of the loop, and it ends with a practical toolkit: eighteen tools for running the loop deliberately, with AI as the engine and people in charge of it.

The OTA-200 Study

The evidence is free.

The argument is the book.

Two hundred cases, one hundred successes and one hundred failures, each reconstructed from cited sources and scored on the same fifteen-cell grid. Read every one of them here — no sign-up, no download, no paywall.

200

cases in the corpus

100 / 100

successes and failures

5 × 3

modalities × OTA phases

62.2%

mean weight on Think, in failures

Browse the corpus

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The book and the corpus are actively maintained. Implemented corrections are published, versioned, and credited to whoever found them.

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